Top Mobile Fitness App Leverages Apple Search to Kickstart their App Launch

Launching a new app is never easy. Launching one in the crowded mobile fitness app space is even tougher. We took a granular approach, focused on match type and ad-group level segmentation paired with a robust creative set testing process which allowed us to quickly scale and become a featured app in the iOS App Store in less than one week after launch.

Case Study Results:

1. 775% increase in app installs in 3 months
2. 383% increase in app installs from competitor targeting
3. 11% lower CPA than target goal