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Top FinTech App Uses Location Data to Increase Signups on YouTube

Ahmed Elazazy -

We focused on markets with high competitor CDI (Category Development Index) to boost the brand's low BDI (Brand Development Index). This means that we targeted areas that had a higher category interest in mobile banking & loans that also had low brand awareness of our client.

Case Study Results:

  1. 863% Lift in Brand Awareness
  2. 46% Lift in Brand Consideration
  3. 25% Lift in Brand Favorability
  4. 955% Lift in Organic Brand Searches
  5. 130% Lift in Signups in these Locations