Top FinTech App Uses Location Data to Increase Signups on YouTube
Using a Category Development Index and Brand Development Index framework, we were able to focus our ad spend on areas with the lowest brand awareness of our client, but the highest category awareness of banking. Click "Read More" to see the lifts we saw for this client with this advanced strategy.
We focused on markets with high competitor CDI (Category Development Index) to boost the brand's low BDI (Brand Development Index). This means that we targeted areas that had a higher category interest in mobile banking & loans that also had low brand awareness of our client.
Case Study Results:
- 863% Lift in Brand Awareness
- 46% Lift in Brand Consideration
- 25% Lift in Brand Favorability
- 955% Lift in Organic Brand Searches
- 130% Lift in Signups in these Locations