Our client was previously one of GNC’s top selling SKUs, however they were not sold in stores for the past couple of years. During this time period, some brand awareness and equity was lost. Re-activating them in GNC was not a guarantee that their sales would rebound and pick

Our client, one of the nation’s largest fitness supplement brands and top selling product at GNC, wanted to expand their retail sales in a different retailer, Walmart, in order to grow their business rapidly. Top 5 Things We Implemented to Succeed: 1. Daily sales tracking by store & SKU